Area's First Couture Collection Used Almost 500,000 Crystals - PAPER

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New York-based indie label Area presented their debut couture collection on the last day of Paris Haute Couture Week, which comprised of almost half-a-million Swarovski crystals.

"We feel like every type of body is beautiful and unique in its on way," the designers said in a statement."We wanted to highlight that by playing with a range of silhouettes created to complement the wearer, showcasing that beauty and craft can feel exclusive in it's core but at the same time include a range of body types.

To that end, the duo enlisted Yasmin Wijnaldum and plus-size beauty/model of the moment Precious Lee to show off the couture wares, which included a cake-tiered confection, tuxedos embellished with extravagant metalwork and pannier dresses with a chandelier of crystal fringe. Speaking to the couture process, the designers shared how slow, careful and methodical planning was key in the lead up to this moment."Every look in this collection has been developed over an extensive time of 6 months, and has been an ongoing collaboration between our studio in New York and our embroidery partners in India/globally," they said.

 

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