Apple told suppliers iPhone 13 demand is falling ahead of holidays: Bloomberg

Apple has told suppliers demand for the iPhone 13 is falling ahead of the holidays, Bloomberg reports

12/2/2021 8:05:00 AM

Apple has told suppliers demand for the iPhone 13 is falling ahead of the holidays, Bloomberg reports

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The tech giant had already cut itsiPhone 13 production targetfor 2021 by as many as 10 million units due to the ongoing global chip shortage, per Bloomberg.Apple had initially planned to make 90 million units of its newest smartphone in Q4 2021, but told partners it was cutting the target as supply-chain partners Broadcom and Texas Instruments may not be able to deliver enough components for that many devices,

Bloombergreported in October.The plan was to ramp up production to make up for the shortfall in 2022, when component supply is expected to improve, Bloomberg reported. But Apple is now informing vendors that it may not be receiving those orders, Bloomberg added.

Applewas projecting a strong quarter ending December, but expected to be short of demand, CEO Tim Cook said in the company's earnings call in October. He told analysts then that supply chain issues had already cost Apple $6 billion in sales in the company's fiscal fourth-quarter ending September 25. headtopics.com

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据彭博社报道,苹果已告知供应商,在假期前,iphone13的需求正在下降 thanks