Apple’s New iPhone Features “Cinematic Mode” for Filming Movies

13 includes a new camera feature called “cinematic mode” that’s designed to help filmmakers and amateurs shoot and edit better footage from their device, the company said on Tuesday during its annual September event.–inspired whodunnit short movie, the camera feature — which records in Dolby Vision HDR — can track where the video’s subject is looking and adjust the camera’s focus accordingly.

iPhone 13 Pro users, who have an extra lens on their devices, will also get to record and edit footage in ProRes — a feature that will help creators looking to use their work in a professional setting. “That’s really bringing it up to the professional film cameras,” cinematographer Greig Fraser, who was joined in a promotional video with the director Kathryn Bigelow, said during Apple’s Tuesday event. “We’re going to very, very soon see filmmakers make films in a different way.”

Earlier in the event, Apple executives revealed new models of the iPad and Apple Watch. Apple CEO Tim Cook also opened the event with a sizzle reel of upcoming fall releases on Apple TV+, including

Ok Apple! Looks like another Great feature added on to iPhone13ProMax! 😷🎤✌️❤️

So once again, Apple copies someone else (Sony's Cinema Pro app, which came out last year) and markets it as something new? Lame stuff for the ilemmings. sony SonyXperiaUS

Omg maybe i do need a new iphone

Depth of field control on an iphone finally!!!

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