Apple Released a Sob-Inducing Ad About What the Holidays Are Like When You Lose a Spouse

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'Is Grandpa still sad?' 💔

While the clip opens with a scene all-too-familiar to parents — daughters bickering and the stress of taking children on a plane — the video takes an emotional turn when it becomes clear their grandfather recently lost his wife.

While visiting, the girls learn a little bit more about their grandparents' relationship and opt to give their grandfather a special gift: a photo montage of their family, including their late nana. Once they whip that iPad out, you immediately know where the ad is headed, and yes, in case you were wondering, I am bawling on the couch right now. Watch until the end to appreciate why family is so important, especially over the holidays.

 

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