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Apple Music is rolling out a new hub specifically created to spotlight songwriters, producers, publishers and session musicians, which it is calling Behind The Songs. The new hub will be centered on two Apple Music playlist brands, Songbook and Behind The Boards, as well as editorial features and promotions and original content like its Lyrics To Live By and Song Stories video series.
The hub, which is searchable in Apple Music, is broken out into radio shows -- like Deep Hidden Meaning Radio, hosted by the legendary-- as well as playlists that focus on individual producers and songwriters, artists who also write their own songs, and ones that focus on the work of session musicians, who are often unheralded and uncredited in their work. Apple also has a partnership with the U.K. songwriter/composer body The Ivors Academy, for which Behind The Songs will serve as the home.
As streaming has taken over as the dominant form of not only music listening and consumption, but also music discovery, songwriters have often been left behind in the discourse, as liner notes become less prevalent and digital metadata can be often incomplete.
AppleMusic can't wait for the episodes with Diane_Warren, Metrophonic and DesmondChild!
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