Apple Music Launches Free 24-Hour Music Video Channel

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Apple Music has launched a new, free, 24-7 music video channel.

The channel, which will be housed under the Browse tab within the Apple Music app and will be available on Apple TV, will be in front of the service’s paywall, and will live stream music videos, as well as some short-form and long-form videos and interviews from within its Apple Music 1 radio infrastructure as well.

"A great list of sampled artists on a typical day would be Drake, Dua Lipa, BTS, Billie Eilish -- a contemporary mix of current hits," says, Apple Music’s global head of editorial and content."It’s such a great way for music lovers to see big, contemporary hits in an easy-to-consume, lean-back way and be able to access Apple Music from the TV app at the flick of a switch."

Beginning today, Apple Music TV will launch with a countdown of music videos of the top 100 most-streamed songs in the U.S. on Apple Music since its mid-2015 launch.

 

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