Pricing for each subscription is set by publishers and creators, with a minimum price of 49 cents per month. The Apple Podcasters Program, which includes tools needed to offer premium subscriptions, costs $19.99 per year. Perks for subscribers, besides no ads, may also include early access to new episodes and exclusive content.
Companies participating in Apple Podcasts Subscriptions include Lemonada Media, Luminary, Pushkin Industries, Realm, Amazon’s Wondery, CNN, NPR, the Washington Post, Sony Music Entertainment and Three Uncanny Four, QCode, Bloomberg Media, Los Angeles Times, Politico, Vox Media, Campside Media, Tenderfoot TV, Radiotopia from PRX, The Athletic and Fox News.
Apple also highlighted podcasts from independent creators, including “Birthful” with Adriana Lozada, “Pantsuit Politics” with Beth Silvers and Sarah Stewart Holland, “Snap Judgment” with Glynn Washington, and “You Had Me At Black” with Martina Abrams Ilunga. Apple Podcasts users can discover channels for their favorite podcasts from each show page and through search, recommendations from the Listen Now and Browse tabs, and share channels using Messages, Mail and other apps. As users subscribe to channels, their Listen Now tab expands with new rows that provide access to all of the content included in the channel and with their subscription.
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