TV, a free 24-hour curated livestream of popular music videos that will also include “exclusive new music videos and premiers, special curated music video blocks, and live shows and events as well as chart countdowns and guests,” according to the announcement.
It will also have two exclusive video premieres on Friday at 12 p.m. ET/9 a.m. PT, Joji’s “777” and Saint Jhn’s “Gorgeous”; the channel will premiere new videos every Friday at that time. The move is the long-anticipated culmination of years of speculation and talk about when and how the company would move into the music video space, which has long been dominated by YouTube, Vevo and, in the past, MTV.
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