Apple is the world’s most valuable brand in 2022

Apple is declared the world's most valuable brand of 2022, while TikTok is the fastest growing brand.

Apple

1/27/2022 4:13:00 AM

Apple is declared the world's most valuable brand of 2022, while TikTok is the fastest growing brand.

Apple is declared the world's most valuable brand of 2022, while TikTok is the fastest growing brand.

Apple's place at the top of the list isn't all too surprising, as it was a prized position that the company had already won last year, and carried over into 2022 thanks to the success of theHowever, Apple's brand value saw a massive 35% increase from last year, after brand loyalty surveys revealed that the company was seeing surging rates of

While it may be a little confusing, a company's value is not exactly the same as its brand value. While the two may be related, Apple's brand value is the amount that a third party would hypothetically pay for the license to use Apple's brand identity—including Apple's name and logo—to sell their own products.

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