Halcyon Gallery welcomes visitors to its latest exhibition dedicated to American pop artist and cultural trailblazer, Andy Warhol. The exhibition entitled “Beyond the Brand” features the full range of Warhol’s pictorial inventions alongside Warhol’s rarely seen original “Ads” paintings, which are all open to the public for the first time in the United Kingdom. Warhol’s “Ads” series, is created both as a portfolio of prints and as a set of ten paintings on canvas.
Andy Warhol’s work reached critical acclaim in the 1960s at a time of heightened political, social and technological shifts. The beauty of the pop art genre was its democratisation of art, being accessible to the masses and not only to the elites — often taking inspiration from cultural moments and commercial figures of the day, making them instantly recognisable to the general public.
It is no coincidence that the exhibition is taking place in London. London — the epicentre of the Swinging Sixties’s youth movement — shared its influence on fashion, art and music across the world and is only fitting to be the city that hosts this dynamic exhibition. It is also no coincidence that the exhibition is held at the Halcyon Gallery which has a longstanding history of hosting world-class exhibitions that are freely accessible to the general public.
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