Each character-based product in this collection, like the Phoebe Palette, is designed to provide you with that character's signature look. "We looked at each character in detail — what they wear, their mannerisms, the makeup they use, the personalities — and started to build from there," says Revolution Beauty founder Adam Minto. "The products take on the life of each character in a really immersive way.
With the eye shadow and lipstick shades alone, Revolution really nailed the embodiment of the show and thefranchise. "We are the only beauty brand that has been allowed to adapt thefont and logo into our own Revolution logo," Minto explains. "But this was not about sticking alogo on an existing Revolution product; this was about original shades, products, show-stopping merch, and playing on the details from the series.
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