With nowhere to go out and no reason to get gussied up, consumer demand and sales of high heels have plummeted in recent months, as Americans turn instead to sneakers, slippers, and house shoes.
Beth Goldstein, footwear industry analyst at NPD Group, told Business Insider that consumers have already been gravitating toward "comfort-oriented silhouettes" long before the pandemic. Stay-at-home mandates only served to further push them away from dress styles like heels. At ThredUp, a Cambridge, Massachusetts-based online thrift store, inventory of heels has been on the rise as consumers look to rid their closets of the dress shoes. According to data provided to Business Insider, ThredUp has seen a 52% increase in heels arrivals in July compared to February – weeks before the global outbreak of the coronavirus.
"At ThredUp, we've seen customers purging items that no longer serve them during covid, particularly uncomfortable workwear like high heels."
Women feeling comfortable?! Preposterous! Better rush that vaccine or they might notice how silly those things were to begin with.
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