Americans are emerging 'lifted and plumped' as post-pandemic plastic surgery booms

Americans are emerging 'lifted and plumped' as post-pandemic plastic surgery booms

Today

12/8/2021 6:31:00 PM

Americans are emerging 'lifted and plumped' as post-pandemic plastic surgery booms

Dermatologists are reporting an increase in people seeking cosmetic consultations compared with pre-pandemic times.

02:43When Hammer’s friends and colleagues started talking about cosmetic procedures as the pandemic unfolded, she realized “the obsession was coming from staring at ourselves every single day in ways that we never did in our life (before),” she told TODAY.

Teens and adults are using apps to airbrush any imperfections on their faces with the swipe of a finger, and then want to look like those images in real life, Hammer noted. She was concerned about this"total fixation with perfection."The trend is continuing this year.

The aesthetics industry experienced “robust growth throughout 2021, and we are seeing a steady shift in consumers’ mindset and behavior where aesthetics treatments are a much more accepted way for people to care for themselves,” said Carrie Strom, president of Global Allergan Aesthetics, which makes Botox. Injections of the wrinkle smoother were the top minimally invasive cosmetic procedure performed last year. headtopics.com

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Jan. 25, 202106:31Hammer, 71, who has spent her entire career working in television, has resisted having cosmetic work done, calling herself a plastic surgery “virgin.” She understood the urge to look better, but said she has learned to embrace her imperfections and didn’t want to lose her own individuality. Hammer also avoided elective surgeries and, as a perfectionist, said she’d likely hate the results of a cosmetic procedure.

But Hammer worried about what all the pressure to look perfect was doing to younger women. She was most concerned about the female employees in their 20s and 30s she interacted with, “many of whom really do believe that getting work done is key to finding work, or a partner, or self-worth and even happiness,” she wrote in her essay.

Read more: TODAY »

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