When Hammer’s friends and colleagues started talking about cosmetic procedures as the pandemic unfolded, she realized “the obsession was coming from staring at ourselves every single day in ways that we never did in our life ,” she told TODAY.
Teens and adults are using apps to airbrush any imperfections on their faces with the swipe of a finger, and then want to look like those images in real life, Hammer noted. She was concerned about this"total fixation with perfection.
But Hammer worried about what all the pressure to look perfect was doing to younger women. She was most concerned about the female employees in their 20s and 30s she interacted with, “many of whom really do believe that getting work done is key to finding work, or a partner, or self-worth and even happiness,” she wrote in her essay.
“My main priority is trying to take one more unnecessary pressure off of women to be able to survive life,” Hammer told TODAY. “Why has our culture become so fixated with perfection? Why can't we embrace individuality?”
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