America’s Favorite Pickup Truck Goes Electric

In “The Road to Transportation Justice: Reframing Auto Safety in the SUV Age,” a forthcoming paper in the, John Saylor, a law student, argues that our entire concept of auto safety should be reconceived in the age of mega-vehicles, so that we focus not just on the people inside them but also on the people outside them, in other cars and on the streets.

The original Rouge was a marvel of vertical integration, where a car could be made from raw materials, such as iron from Ford mines and timber from Ford forests in Michigan’s Upper Peninsula, in just a few days. Jim Farley, Ford’s fifty-nine-year-old C.E.O.

Only a fraction of Ford’s total U.S. workforce of around eighty-six thousand will work at the Rouge E.V. Center. The old Rouge employed a hundred thousand workers, and the gas-F-150 plant, across the tarmac, where a new truck rolls off the line every fifty-three seconds, employs four thousand workers.

Farley pointed to the recent history of the mobile phone as “the most powerful proxy for what we are going through.” In 2007, he went on, “three of the biggest mobile-phone-makers were BlackBerry, Nokia, and Motorola.” A few years later, Apple- and Google-made mobile devices took over, and they were much more than telephones. “And the most important thing was that the software decided what kind of hardware got put on those machines,” Farley added.

When Farley and I spoke, I was in a Ford conference room in Dearborn and Farley was on a big screen at the end of the room, at his desk in his Detroit apartment. Farley admitted that moving to a software-defined driving experience was hard for people coming from the hardware world.

How much did Ford pay for this advertorial? With so many US based scrappy startups trying to make change and you focus on one of the ev-blocking incumbents who is finally forced to acknowledge the change. As a subscriber I want better than this fluff.

Fuck trucks

No thanks! Sticking with gas powered. ❤️

I'm here to show my appreciation to TarellaCampbel who took me out from zero to hero. I'm so glad to be among your winning team ma'am and I will always show my gratitude and work with you always.

too heavy, should be regulated out of existence

Yes, a Ford EV Pickup truck is the wave of the future. It can tow a loaded work trailer for about 60 miles, then it needs a charge. This is a big improvement over the current 350 miles with a gas powered truck. Every tradesman will want one.

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