Prime Day, usually a summertime shopping event, was pushed back this year due to the COVID-19 pandemic.
The coronavirus pandemic has upended the shopping calendar, extending the back-to-school period and shifting holiday shopping to an even earlier start. Some experts had proposed that Oct. 10, or 10/10/2020, would mark the start of the holiday shopping season this year. Prime Day starts at Oct. 13 at midnight Pacific, though Amazon will begin offering deals on Monday, with Amazon devices and private labels among the items that will be discounted in the lead up. Through Oct. 12, Amazon will also offer a $10 credit to spend on purchases made from small businesses. Amazon said it will invest $100 million on promotional activities catering to small businesses.
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