A clothing store from Amazon is coming to a California mall. This image shows how the clothing could be displayed.Amazon says it plans to open a clothing store in a Southern California mall later this year, a first for the online behemoth and a fresh challenge for already struggling traditional retailers.
The store will be about 30,000 square feet, similar in size to a Kohl’s but about one-third the size of other department stores, like Macy’s. But it will offer more than double the number of styles as traditional stores do because it will show one of each style on display while keeping the rest in the back room.
Amazon’s move into physical fashion stores comes as it unseated Walmart’s No. 1 spot in clothing sales last year, helped by the pandemic-induced e-commerce explosion. Wells Fargo forecast in a report in March 2021 that Amazon’s clothing and footwear sales in the U.S. increased by about 15% in 2020 to more than $41 billion. That’s about 20% to 25% above Walmart. That represents 11% to 12% share of all clothing sold in the U.S. and 34% to 35% share of all clothing sold online.
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