Amazon Taps Ukonwa Ojo From MAC Cosmetics as CMO for Amazon Studios, Prime Video

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Marketing veteran Ukonwa Ojo has been named CMO of Amazon’s Prime Video and Amazon Studios, joining the ecommerce giant’s entertainment division from the chief marketing post at MAC Cos…

, joining the ecommerce giant’s entertainment division from the chief marketing post at MAC Cosmetics.

Ojo most recently was CMO for MAC Cosmetics, where she oversaw brand positioning in markets around the world. Prior to that, she was CMO of consumer beauty at Coty, where she led P&L, brand development strategy, advertising, innovation, social/digital, design, and media planning/buying.

As an award-winning marketer, Ukonwa has a fantastic two-decade track record as a builder of top global brands. Her wide-ranging experience will give us a broader perspective on how to connect customers to the Prime Video brand and grow our business by marketing our content in innovative ways to develop an even stronger emotional connection with our audiences.

 

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