Amazon Taps Ukonwa Ojo From MAC Cosmetics as CMO for Amazon Studios, Prime Video
Marketing veteran Ukonwa Ojo has been named CMO of Amazon’s Prime Video and Amazon Studios, joining the ecommerce giant’s entertainment division from the chief marketing post at MAC Cos…
Amazon Studios , joining the ecommerce giant’s entertainment division from the chief marketing post at MAC Cosmetics.Nikol Szymul staffs a reception desk at Amazon offices discretely tucked into a building called Fiona in downtown Seattle, Washington on May 11, 2017.that combine your dog's love of fetching and biting down on a squeaker.Designed to be worn under scrubs, this long-sleeve tee is also perfectly fine to wear by itself.
Ojo is responsible for leading global brand and originals marketing, reporting directly to Mike Hopkins, SVP of Prime Video and Amazon Studios, who joined the company in February.She takes over the CMO role from Andy Donkin, who will be moving into a new, unspecified position at Amazon, according to a staff memo Hopkins sent announcing Ojo’s hire.S.“As an award-winning marketer, Ukonwa has a fantastic two-decade track record as a builder of top global brands,” Hopkins wrote in the memo.No, the small is really small, HOWEVER he freakin loved these things! The thing about my buddy is that he is partially blind, so he absolutely loves the squeak of the ball, and the squish like a tennis ball.“Her wide-ranging experience will give us a broader perspective on how to connect customers to the Prime Video brand and grow our business by marketing our content in innovative ways to develop an even stronger emotional connection with our audiences.Amazon said Wednesday it's looking to fill 33,000 corporate and technology jobs over the next few months, plus thousands of hourly roles in its operations network.” Ojo most recently was CMO for MAC Cosmetics, where she oversaw brand positioning in markets around the world.and overheating happens in a hurry with hoodies or blouses.
Prior to that, she was CMO of consumer beauty at Coty, where she led P&L, brand development strategy, advertising, innovation, social/digital, design, and media planning/buying.The technology jobs will support Amazon's cloud-computing, Alexa and Prime Video teams, among others." —.She also was SVP at Coty’s CoverGirl, where she was North America general manager of the makeup brand, and earlier in her career held brand and general management roles at Unilever, Reckitt Benckiser, General Mills and Meadwestvaco.Ojo is a graduate of the Kenan-Flagler Business School at the University of North Carolina and holds an MBA from the Kellogg School of Management at Northwestern University.Amazon hired 36,400 people in the.Read Hopkins’ memo announcing Ojo’s hire: Hello Team – I’m writing today to share some news.One of the world’s leading marketing executives, Ukonwa Ojo, is joining the Amazon team as Chief Marketing Officer, Prime Video and Amazon Studios.This content is created and maintained by a third party, and imported onto this page to help users provide their email addresses.
Ukonwa begins her new role leading our global brand and originals marketing on September 21st, reporting directly to me.Andy Donkin will be moving into a new position at Amazon, which will be announced soon; in the interim, he will continue to report to me.Andy will help Ukonwa transition into her new role and get to know the marketing team.His direct reports will now report to Ukonwa.I want to thank Andy for his significant contributions in helping to grow the Prime Video business over the last 2½ years and for his leadership of the marketing team.
As an award-winning marketer, Ukonwa has a fantastic two-decade track record as a builder of top global brands.Her wide-ranging experience will give us a broader perspective on how to connect customers to the Prime Video brand and grow our business by marketing our content in innovative ways to develop an even stronger emotional connection with our audiences.Ukonwa comes to us from M∙A∙C Cosmetics, where she served as Chief Marketing Officer, responsible for championing M∙A∙C’s brand positioning and increasing its presence and appeal to a global consumer in growing markets around the world.She helped drive customer engagement strategies and delivered breakthrough product innovation in order to maximize consumer connection to the iconic brand.Before joining M∙A∙C, Ukonwa was Chief Marketing Officer, Consumer Beauty at Coty, where she oversaw brand development strategy, advertising, innovation, social/digital and other areas including collaboration with some of the biggest names in the entertainment business.
She also held brand and general management roles at Unilever, Reckitt Benckiser PLC and General Mills Corporation.Over the course of her career, Ukonwa has been recognized with over 50 awards and honors for driving outstanding market-leading results and delivering creative campaigns and innovations that motivate people to act.Her recognition includes Business Insider’s Most Innovative CMOs, AdAge 50 and A List, Adweek 50, WWD Brand Builder of the Year, WFA Global Marketer of the Year List, Financial Times Upstanding 100 and Black Enterprise’s 25 Women Changing the World.She is also a member of the 2020 Class of Henry Crown Fellows within the Aspen Global Leadership Network at the Aspen Institute.I’m proud of our incredible marketing team and I’m looking forward to the exciting possibilities under Ukonwa’s leadership.
For a virtual introduction to Ukonwa and a preview of her marketing philosophy, click here.Please join me in welcoming her to the team.Mike.
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