Amazon Surges and Facebook Falls Again in Report on Brand Value

By Nat Ives Oct. 16, 2019 7:00 pm ET Facebook Inc. slid again in a new report on the world’s most valuable brands, while the famous names of Amazon.com Inc. and Walt Disney Co. gained.

By Interbrand’s estimation, the Facebook name grew steadily in value each year until 2017, when it earned eighth place. “The lack of trust in a brand, if it goes to the heart of its business model, is really going to affect a brand,” said Charles Trevail, global chief executive at Interbrand.Declining relevance and rising competition also hurt, which is partly how Interbrand explains Gillette’s 18% brand-value drop this year, sinking to 37th place from 28th.

Marketers don’t treat outside rankings like Interbrand’s as solid financial data, but do keep an eye on the results. Amazon remained in third place on Interbrand’s rankings, behind No. 1 Apple Inc. and No. 2 Google. But Amazon’s brand value rose more quickly, by 24% to $125.3 billion. Disney moved to No. 10 from No. 14 with an 11% increase in brand value to $44.4 billion.

How is facebook even considered as valuable brand? They’re bunch of thieves!

anyone surprised?

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