While these developments hinted that something big for Amazon Care could be brewing, the rollout of Amazon Care to a larger number of the tech giant's employees could signal that a public launch of the telehealth service could be on the horizon. But we expect to see an incremental expansion of Amazon Care to a larger number of Amazon employees — or members of , its health insurance JV with JPMorgan Chase and Berkshire Hathaway — before a wider-scale public launch takes place.
Should a public launch of Amazon Care happen, Amazon could lean on its Prime subscriber base and brand power to encourage adoption — which could spell trouble for smaller firms in the telehealth space. We Amazon would build on its blockbuster year in healthcare by rolling out Amazon Care to the US public in 2020 — and in light of its recent launch, the big tech firm could be well on its way to making this public launch a reality.
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