Amazon's first 'Thursday Night Football' broadcast scores big in Nielsen ratings

9/22/2022 7:15:00 PM

Amazon's first 'Thursday Night Football' broadcast scores big in Nielsen ratings

Amazon's first 'Thursday Night Football' broadcast scores big in Nielsen ratings

Nielsen has released the ratings for Amazon's first 'Thursday Night Football' broadcast, and the numbers are higher than expected. 13 million people watched the Kansas City Chiefs beat the Los Angeles Chargers in Week 2, a Nielsen rating of 6.4.

According to John Ourand of Sports Media Journal, Amazon logged 15.Amazon had given advertisers a guarantee of 12.King Arthur: Legend of the Sword.Safehouse Pictures, the outfit from screenwriter Joby Harold and producer Tory Tunnell, has inked a first-look deal with Amazon.

3 million viewers, including Nielsen as well as their own internal measurements.These ratings numbers are definitely better than expected.The Sept.The 2021 TNF premiere, which aired exclusively on NFL Network, drew around seven million viewers and a 4.His previous credits include John Wick: Chapter 3 – Parabellum and Edge of Tomorrow.1 rating.84 million viewers on NFL Network and digital platforms).Most were expecting a lower figure than that, especially since you need a Prime subscription to watch the game.“We are incredibly excited to join forces with Joby, Tory, and the entire talented team at Safehouse Pictures,” added Julie Rapaport, head of movies at Amazon Studios.

But Prime subscriptions didn't end up being a big obstacle.3 million.” “We are incredibly excited to join forces with Joby, Tory, and the entire talented team at Safehouse Pictures,” added Amazon Studios’ head of movies, Julie Rapaport.Amazon set a record for new Prime signups, which the company announced earlier this week.They had more signups during the game itself than any other day ever, including Prime Day, Black Friday, and Cyber Monday, which are Amazon's three biggest shopping days of the year.On the flip side, the last Chargers-Chiefs meeting late in the 2021 season — also on a Thursday — drew nearly 18 million viewers on Fox and NFL Network.Amazon didn't release the signup numbers for any of those days, so we'll have to take their word for it.The company is represented by CAA and attorney Carlos Goodman.Amazon itself is probably breathing a sigh of relief, since they promised advertisers an average of 12.92 million on ESPN and ESPN2 for the earlier game, 12.

5 million viewers over the entire season.TNF averaged 13.4 million viewers.2 million viewers in 2021, so they're off to a good start, but only time will tell if that's sustainable.The premiere game featured two talented teams with Super Bowl aspirations.The game airing on this Thursday night is a contest between the Cleveland Browns and Pittsburgh Steelers, two teams that aren't necessarily on a rocket to the playoffs.

It took Nielsen a week to announce the viewership numbers for the TNF premiere, which is much longer than expected.the numbers were supposed to be announced Monday, but were continually delayed until Thursday's announcement.An explanation hasn't been given, but maybe it's another first-week wrinkle that Amazon needs to iron out.Your browser does not support HTML5 audio.Listen.

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Amazon Scores Big With First ‘Thursday Night Football’ GameNielsen says 13 million viewers watched the Sept. 15 contest on Prime Video and local over-the-air affiliates.

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