Amazon Has A ‘Fresh’ Take On Grocery Shopping—And It’s Not Whole Foods

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I am a breaking news reporter for Forbes in London, covering Europe and the U.S. Previously I was a news reporter for HuffPost UK, the Press Association and a night reporter at the Guardian. I studied Social Anthropology at the London School of Economics, where I was a writer and editor for one of the university’s global affairs magazines, the London Globalist. That led me to Goldsmiths, University of London, where I completed my M.A. in Journalism. Got a story? Get in touch at isabel.togoh@forbes.com, or follow me on Twitter @bissieness. I look forward to hearing from you.

Amazon, the world’s biggest online retailer, is strengthening its bid to expand its offline ventures as it prepares to open a new supermarket in Los Angeles, the company

on Thursday—one of seven across Southern California and Chicago slated to open by the e-commerce giant.Amazon Fresh, a concept which allows customers to skip checkout queues through the company’s “Dash Cart” technology, will first launch in L.A.’s Woodland Hills neighbourhood to selected customers in the coming days, and to the wider public in coming weeks.

The firm’s latest physical store concept will add to its portfolio of some 500 Whole Foods stores after the company bought the chain for more than $13 billion in 2017, as well as some 25 Amazon Go cashier-less convenience stores aimed primarily at time-pressed office workers. But the ‘Fresh’ concept differs from the existing Whole Foods and Go stores as it will stock national brands and lower-priced options for local consumers, and is not focused on organic or natural products, according to Jeff Helbling, Amazon’s Vice President.

The store will also have an area where customers can pick up and return online orders, and ask Alexa for assistance.Amazon has been a big winner from the pandemic as homebound consumers turned to online shopping and deliveries. Last month, the online retail giant posted record second quarter earnings of $5.2 billion, with sales up 40% on last year to nearly $90 billion, although physical store revenue dipped some 13%. Meanwhile, Amazon stock is up 80% since the start of the year.

 

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Forbes want to rewrite history we see. Muammar Gaddafi was worth 200 billion in 2011 in our life time.

If only we could get WaPo to have a 'fresh' take on honesty.

AmazonFresh is an awesome service. I use it, WholeFoods and Instacart to do all my grocery shopping online. They all were (and still are) a life saver during COVID19 coronavirus

Trump’s criminal enterprise operating in the White House violated the Hatch Act; Melania Trump violated the Hatch Act, while telling America they believe in law and order. Trump/Pence violate the law everyday! Trump/Pence create disorder everyday!

freshness is not the most important thing when it come's to food - many Tribe's even prefer unfresh

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