showed interest, according to people familiar with the matter. Amazon's interest stemmed partially from its recent push into broadcasting games, including Thursday Night Football, one of the people said. Having a well-trafficked sports landing page to promote and analyze games could provide synergies with its live game broadcasts. Spokespeople at Amazon, Conde Nast and DraftKings didn't respond to requests for comment.
The New York Times wasn't initially invited to participate in the new auction, given its prior talks had died. But Chief Executive Meredith Levien decided to return to the table. As it became clear The Times would only have to bump its initial offer by about 10%, a deal came together. Given the company's strong journalistic reputation and potentially unappealing terms around raising more capital, Hansmann and Mather agreed to the sale.
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