All These Asian-Led Beauty Brands Are Having a HUGE Sale for 48 Hours

The Gold Rush concept was developed during a 2018 dinner then further shaped by an advisory council of Asian-American leaders, including yours truly, Gurung, Lim, Michelle Phan, Hasan Minhaj, Public School's Dao-Yi Chow, Lisa Ling, and more.founders Christine Chang and Sarah Lee, getting involved and connecting with the larger AAPI community was a no-brainer: "As bicultural entrepreneurs, with beauty experience in both Korea and the U.S., our experiences have irrevocably shaped us.

"I grew up in both Korea and the U.S., and when I moved back to the States for college, I found strong Korean-American networks," she says. "However, it was hard to find just as strong pan-Asian-American networks — the bonds are in some ways naturally weaker, as each Asian-American population has such different home country histories, cultures, languages, and immigration patterns. Despite that, the challenges and stereotypes that all Asian-Americans face can be similar....

Initiatives like this are an important step to lift up future founders, creatives, and businesspeople. "Not only does increased visibility matter, but also investing in our community, providing a seat at the table for future generations to make sure progress is always forward," says Phillip Lim, who sees this as an important inflection point in culture.

"Not only does increased visibility matter, but also investing in our community, providing a seat at the table for future generations." –Phillip Lim The next quarterly Gold Rushes will be dedicated to AAPI founders in the food and beverage industry that will run March 19 through 22, 2020. Later, there will be a Gold Rush highlighting founders within the shelter and experiences industries.

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