“The time has now come to take a further step forward by ending the use of fur in all our collections,” he added. “The world has changed, along with our clients, and luxury naturally needs to adapt to that,” he added.
It is understood the policy will apply to any fashion or accessory brand Kering might acquire in the future. In 2019, Kering published detailed guidelines on animal welfare, laying out standards for cattle, calves, goats, sheep, ostriches, crocodiles and alligators, pythons, farmed fur and abattoirs — open-sourced, in keeping with other company efforts related to sustainability.
A growing number of designer and outerwear-makers are halting the use of fur, with Valentino, Oscar de la Renta, Canada Goose and Moose Knuckles among those implementing such policies recently.
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