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Growing up, Morgan was used to seeing men’s sports on TV all the time. But outside of the Olympics, women’s sports were nonexistent. “I didn’t really realize that just because it was normal didn’t mean that it was right,” she says. It wasn’t until the U.S. Women’s National Team came back from the 2011 World Cup—where they finished second to Japan—and started regularly selling out stadiums that Morgan recognized the discrepancies between men’s and women’s soccer.
Bird’s frustration with the lack of women’s sports coverage has only intensified since then; the 2018 UNESCO report was particularly eye-opening. “The piece of the pie we have is so small,” Bird says, referring to that 4% figure. “When there’s such a small piece…you almost have to fight with one another to get it.
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