All of Alejandra Alonso Rojas’s work celebrates her Spanish heritage in some way. As she was creating this collection in New York, the designer was longing for her home country , and included elements of what she calls “Spanish nostalgia” into the line-up through her vibrant palette, use of fringe, and, for the first time, polka-dots.
Though labeled fall, this upbeat collection reads like spring. While Rojas isn’t explicitly working on the see-now, buy-now model, she wants her designs to correspond more closely to the time in which they are delivered to stores, in this case during June and July. The designer sat out a season last year to reconsider her business plan. Deliveries is an area in which Rojas is trying to be more mindful about her impact, another is sustainability.
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