AirTags Are the Best Thing to Happen to Tile

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Business is good, but it could be better.

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However, when AirTags hit stores in May of this year, Tile CEO CJ Prober

Often Apple’s entrance can legitimize a sector, just as it did with smartwatches. Has this happened with trackers now that it has jumped into that market? According to Prober, business is rosy. “We've sold over 40 million Tiles. Revenue was up in the first half of the year. Third-party product activations, a big focus of ours, we're up over 200 percent year over year. Business is good.”

Kosta Eleftheriou, founder and developer of third-party Apple Watch keyboard app FlickType, sees parallels with his own experiences. “On Apple Watch, Apple took down and then prevented my keyboard app from being available to users for months, claiming that keyboards were.” Apple went on to release a keyboard for WatchOS alongside the release of the Watch Series 7 in October.

Prober insists Apple and Samsung took advantage of their first-party platforms to give themselves something nobody else would have access to. The Tile Ultra is now on its way, as the company has access to the Apple APIs with the recent release of iOS 15, while it continues to work to get new Android 12 APIs and expects Samsung will soon support these.

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