“SBS has played a significant role in the success of my music career and I’m looking forward to our continued collaboration through Artistas360," Alvarez said about the partnership. “This is a groundbreaking platform that offers artists and brands the opportunity to supply the demand for more Latin music content and experiences. It’s an honor to be a part of it.”
AIRE, the official audio network of Spanish Broadcasting System, will also develop and manage all Artistas360 marketing strategies across Spanish Broadcasting System radio stations, AIRE Radio Networks, LaMusica digital platform and SBS Entertainment. "The Artistas360 portfolio is rapidly growing with some of the biggest names in Latin music," Elisa Torres, executive vp AIRE Radio Networks, tells."Our objective is to offer a robust list of artists that not only represent a variety of Latin music genres, but that also share the same values, passions and traditions as Hispanic consumers.
JAlvarezFlow
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