A payment system claiming to automate the collection, tracking and allocation of film company revenues, as well as predicting future box-office success, was the second tech firm to pitch at the Zinemaldia Start Up Challenge, which broadcast live fromA regular on the international film festival circuit, the U.K.-based Filmchain was launched two years ago by Maria Tanjala , a former film producer, and Irina Albita, an IT project manager.
“Exhibitors, distributors, sales agents all claim they lack the infrastructure and resources to process this fragmented management of rights,” she added. According to Tanjala, the start-up works with trusted banking partners and all the cash that flows through the system is in government-backed currencies – with Filmchain only employing Ethereum for its ability to automate business logic and make real-time payments.
“This is an opportunity for us to understand how the production is performing on a small VOD in Israel, on a broadcaster in Canada or with SVOD in Australia.” “We have hundreds of variables in place that enable us to predict how much a film is likely to make at the box office in its first 12 months; how long it will run in cinemas; and how many outlets will pick it up,” she claimed.
I know their experts and their scientists and their fancy statisticians and whoever else PR firms they hire can reassure otherwise—but I’ll still bet you they can’t every time. It can crunch numbers (“run the figures,” whatever), but it doesn’t understand what cinema’s about.
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