After the Crisis, How Will Consumers Change How They Live Offline?

The touchless economy may be the greatest cultural shift after weeks or months of self-quarantining. But all those hours working from home and wiled away on social media, streaming, gaming and binge watching may solidify online trends that were already gaining traction, according to consumer behavior specialists.

A team of researchers at McGovern Institute for Brain Research at the Massachusetts of Institute of Technology recently explored how people who are forced to be isolated crave social interaction in the same way a hungry person craves food. Academics aren’t the only ones wondering about that.

Meeting in-person with employees or clients is generally preferential whenever possible, with phone calls being the back-up. But as many have been forced to learn in recent weeks, videoconferencing is better than a phone call, Nail said. Human beings aren’t about to ever give up those kinds of interactions, while still welcoming an online audience. Nail said, “The physical events will survive and thrive because we do need that. But they can also thrive by not only limiting the event to those who can afford to take time off from their jobs and fly to the location to spend a couple of days or a week.”

Either way, consumers have discovered that a number of things that they were doing the old way can now be done differently” said Solca, noting how he and his wife have stopped going to the grocery store and the post office, since such necessities like food and stamps can be purchased online. “Not to mention the many different platforms I have learned to use to have video conferences,” he said.

The digital-focused outlook also will carry over into other areas. “I believe many people will decide to change their habits for good — and make the most of remote work technology. It has been there for a while, but it is certainly underutilized,” he said.

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