After Beating Cancer This Entrepreneur Is Removing The Stigma Around Taking Medication

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Rout searched everywhere for a thoughtfully designed, stylish pill case to keep her medication and was disappointed to find plastic, highly medical options on the market. 'In a world where you can buy almost anything online, it made me feel both as a consumer and a human being completely forgotten'

"In my experience, medication is seen as a dirty word. We feel awkward and apologize for taking it, we shove our plastic pill cases and blister packets to the bottom of our bags, and subsequently, we do the same with the conversation. We are made to believe that there is something"wrong" with us, and we pride ourselves on being people who"don't need to take tablets".

Despite millions of people worldwide taking medication, many people still feel anxious or apologetic."Whether taking medication for mental health, menopause, digestive aid, chronic pain, or any other reason, we need to work hard to open up the conversation to remove the stigma of it being a negative, unspoken thing" Rout stated.Accessibility is essential to creating an inclusive environment.

So often, non-disabled people congratulate disabled people for achieving “despite being disabled”, which is a great example of everyday ableism. Rout says,"I recently pitched my product to a small retailer; the owner loved the product, and it is now stocked within her stores. On investigating my website after placing the order, she emailed me to say,"I had no idea what had happened to you. Your story is so inspiring, you should have said".

Being a disabled entrepreneur comes with its pros and cons, Rout mentions that"without my chronic medication or new invisible disability, I would have never had the confidence or resilience to start my business. When running a business, there is no manual, guidelines or set plan of how you're going to do it, you learn a lot very quickly, and you adapt and overcome. And for me, it was the same experience with recovery and adapting to my new body.

It is clear Rout is selling a product with purpose. She advocates for an often overlooked community and is working to make a cultural shift with her passion, lived experience and innovation."Becoming an entrepreneur was a way of fighting to advocate for people like me, a form of resistance in taking action to create products that quite frankly should have been made years ago. Being an entrepreneur has given me an opportunity to try and influence at scale.

 

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😢😢Alhamdulillah, you were able to overcome the disease

This woman having pancreatic cancer surgery at 25yrs old is a rough deal.

When will a stigma against medication be starting? Anytime soon?

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