, Rae is best known for her viral videos, but her latest project shows a new side of her talents. Today’s launch of her first single, ‘Obsessed,’ re-introduces Rae to the world as a musician, singing and dancing her way through an upbeat song dedicated to self-love.
‘Obsessed’ pulls from Rae’s experiences as a social media star, using word play to discuss the ins and outs of a relationship. “One could take it as being vainly obsessed with yourself, but that’s not what I’m trying to communicate,” explains Rae. “It’s more I can love myself as much as you love me, and that’s important. There are days where I struggle, and it’s definitely a work in progress to accept who I am and give myself the love I deserve.
The same philosophy applies to the video’s fashion selection, chosen by stylist Kyle Luu. It features everything from sheer catsuits from LaQuan Smith worn with Mugler underpinnings to a magenta faux fur Gucci bolero worn with a crystal-studded bra top. Sexy but playful, the four looks each come with its own fashion message. “No one has seen this side of me before,” says Rae of the dramatic changes, including a fiery new hair color and bold makeup.
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