Ad campaign features testimonials from young ‘long haulers’ to motivate vaccine-holdouts

who are family or close friends — one vaccinated and one vaccine-hesitant — talking about the shots. “Young people, more so than any other audience, are not as keyed into what doctors or their parents think,” Hillman said. “They trust their peers.”Louisiana health officials say they plan to use voices of the young long haulers to target five densely populated parishes, including several around New Orleans, to encourage greater vaccine uptake among 18- to 24-year-olds.

“We at the Louisiana Department of Health are humble enough to know that we are not always the right messenger,” Neel said, pointing to efforts to amplify new voices outside government.Some people who remain on the fence “don’t want to hear from HHS, and they often don’t want to hear from the elected officials,” she said.In Marion County, Ind.

“We really need a new message,” Caine said. Young people think they will never get sick. They need to know what can happen if they get a covid infection. “Whammo, there are long-term complications, like myocarditis, brain fog, chronic fatigue syndrome. Hair loss.” Van Dyke, a sophomore computer science major at the University of Missouri, was one of those who was never sick as a child. But covid sent her to the emergency room four times. She was bedridden for months. To help overcome the sensation that her food smelled and tasted rotten, she wore nose plugs.Van Dyke recovered enough to return to school this fall, but she relies on a scooter to get to and from class and note-taking software to record lectures because she cannot remember what was said.

Walking up three flights of stairs to her apartment is still really hard. She also needs help getting groceries. And she has not been able to eat her favorite food — peanut butter — because it still tastes rotten.Dan Keating, Emily Guskin and Scott Clement contributed to this report.

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