A pinch where it hurts: Can Facebook weather the ad boycott?

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More than 500 companies have kicked off an ad boycott intended to pressure Facebook into taking a stronger stand against hate speech. CEO Mark Zuckerberg has agreed to meet with its organizers next week.

FILE - In this Oct. 25, 2019, file photo, Facebook CEO Mark Zuckerberg speaks at the Paley Center in New York. On Wednesday, July 1, 2020, more than 500 companies kicked off an advertising boycott intended to pressure Facebook into taking a stronger stand against hate speech. Zuckerberg has agreed to meet with its organizers early the following week.

But whether Zuckerberg agrees to further tighten the social network’s carefully crafted rules probably boils down to a more fundamental question: Does Facebook need big brand advertisers more than the brands need Facebook? “Many businesses told us how they had been ignored when asking Facebook for changes,” campaign organizersBut Facebook’s already-tarnished public image may sustain more damage than its business. If the ad pause lasts one month, Citi Investment Research analyst Jason Bazinet estimates, the likely impact on Facebook’s stock will be $1 per share. Based on Wednesday’s closing price of $237.92, that’s a decline of less than half a percent.

While Facebook is making efforts to hear out its critics, it remains clear that ultimate decisions will always rest with its founder and CEO, who holds the majority of the company’s voting shares and could effectively run the company for life, should he desire to.“Data of past boycotts suggests the observable impact is relatively mild,” said Brian Wieser, global president of business intelligence at GroupM, advertising holding company WPP’s media agency arm.

 

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My account was hacked plz help me my facebook is disabled id:9553798841 My ph:8520024741

Maybe companies will boycott the media next due to their habitually lying. After all that’s not even news is it.

Kick off Facebook.!!

Time to change to a better social network.

Yes because advertisers need Facebook more than Facebook needs them.

EYEBALL BOYCOTT: Eyeballs control success of irresponsible social media hate platforms like Facebook & Twitter. If your eyeballs cancel your social media acc, hate platforms will disappear & responsible social media platforms will be built...your Eyeballs are king of the $ world.

BlueChipXD Greed! Hurting his pockets.

Happy Mark Zuckerberg is staying neutral

F no, don't meet with him. He knows well enough what's wrong. A meeting will just be a PR stunt so it looks like he cares.

Wait for the boycott when conservatives finally understand the significance of their sensorship by Facebook.

I’ve been off facebook for several years. DeleteFacebook

Boycott Instagram too, or this is worthless.

ZuckMarkFuckerberg

Take his money and destroy FB.. then and only then he decides to act. Ugh F..Facebook

This is LONG overdue. Zuckerberg is a sociopath who cares for nobody but his pocketbook.

Just stop selling my data without my consent

I guess the DeleteFacebook campaign is going well.

Democracy destroyer. Selfish fiend.

Not clear why people just don’t shut down their accounts. I left that pousonous pit years ago.

rhonda_harbison What about the Russians who own a big part of Facebook? Are they coming to answer questions?

Stay tuned for puff piece journalism praising Meghan Markle for singlehandedly arranging this boycott while her fan clubs keep humming all over FB.

What a joke. facebook doesn’t need Advertisers as much as Advertisers need Facebook-Largest Social Media platform. Now Zuck can/will charge more for these companies to advertise b/c of this nonsense. The left eat their own. LiberalismIsTheRealPandemic LiberalLogic

Hate speech? How many people have expressed pure hatred towards President Trump in the past four years. Why does this not count? Actually all speech regardless of content should be free. Must bear with ugly voices to ensure that we will be heard.

He is the Susan Collins of Social Media and will change nothing

Hate speech? That’ll be nice. How about stopping BEHAVIORAL MODIFICATION PROGRAMMING

Zuckerberg is an alien

Zuckerberg just told Yahoo news he wasn't planning to change anything

And don't forget to add the people he banned from advertising because they were struggling businesses and wasn't making him enough money, or his employees didn't think it was 'acceptable'

CancelCultureIsCancer 🐑🐑🐑🐑🐑 creating 🤖🤖🤖

Let’s start by banning BLM and their partner Antifa

Is it true that Zuckerberg is suing people in Hawaii to force them to sell their land so he can build a mansion?

this ad boycott has nothing to do with 'hate speech' & everything to do with political extortion. still, couldn't happen to a nicer guy. 🤣

Looks like Zuckerberg did steal Facebook from the Twins at Harvard Action speaks louder than words Mark has shown who he is

Money talks.

The 1% will hold them afloat behind the scenes

TheDotP Proud to say that SheCruits is one of 'em. :)

boycottFacebook

Montejp231 Keep going!! Deactivate your Facebook!

Like he met with Congress? Just do it Mark and quit talking about it.

Great, glad to see it, now do Fox News.

All corporations are Luciferian led, this isproof.

wolfjon4 DeleteFacebookNow

This criminal... Most likely a CIA agent or DEEPStateSwampCreature.... that's why he has all voting power of Facebook and married a Chinese woman (probably an arranged marriage of DeepState Families needs to face charges for Treason for

Who pressured them to do that? The looney left? Cancel Culture is like watching a game of musical chairs. There is only one seat left at the end, one winner, a population of 1, with all the stuff.

Keep pushing JGreenblattADL!!! Thank you for your effort to create this change. Maybe the loss of ad dollars will force him to step down. Don't let up. 👊🏿

Zuckerberg needs to do better with both Hate speech & fake news

DELETE FACEBOOK.

'500 companies have decided to boycott Facebook for taking a principled stance on not policing speech and bowing to the mob' There, fixed it for you.

Poor babies.

He’ll say what needs to be said to make money but won’t change anything. FB is outdated.

Blackmail is what this is called

Now you want a talk...

rolandsmartin Bottom-line pressure.

Looking for a sugar baby

Do people realize that 80-90% percent of the hate speech out there is Democrats and the left? You'd basically be censoring yourselves.

I hope that ColorOfChange is at this meeting. They will ensure that real change is made!

DeleteFacebook

Aka suppress voices of people who don’t agree with you by calling their opinions hate speech.

Just to ensure a productive meeting occurs, allow a bit of vernacular translation below: Hate speech: Anything progressives don't like That's it. Good luck. BTW, boycott of all companies involved pending.

Betsy_Manning About bloody time!

Mark you do not like Conservatives? Well we do not like you stealing from Hawaii land owners. You can also be sued! You sold our information and made plenty of money you little worm.

Leave our Facebook accounts alone mark zuckerberg

It's the stock market keeping these sh*tty companies alive. Don't buy their shares and see what happens.

Facebook is lame! WE DON'T need Facebook, Facebook NEEDS us! DeleteFacebook. It was the best thing my family ever did. ALL of US is what made FB & WE can destroy it. DeleteFacebook. YOU'LL be glad you did.

If they are boycotting hate speech then they should just boycott the entire platform in by boycott I mean stop advertising on it. That is the most powerful symbol and signal of them all the money.

good. Show Mark what a corrupt soulless person he is, and shut fb down perhaps 🤗

The ONLY Saving Grace For Facebook: Mark Zuckerberg MUST Resign Along With His GREEDY Compatriots! CNBCWEX SquawkCNBC EarlyStart JohnBerman Acosta JoeNBC JoeSquawk ABCWorldNews foxandfriends

...soon these brands will realize they don’t need FB

This is brilliant I like watching zuckerberg squirm

Too little too late

Which will come to nothing. Mark Zuckerberg has already enabled genocide. He'd just as soon have fascist dictators and military juntas pay for his data harvesting and profiling 'services'. But the facebook board feels the threat of StopHateForProfit

Shocking. He can’t say no, but Zuckerberg has done little himself to stop hate speech, lies, conspiracy theorists on Facebook as clearly doesn’t care it’s used worldwide to spread disinformation propaganda facebookdown

Delete facebook and kick liberal nazies like democrats in head not with words..

So liberals are allying with big corporations to try to force another big corporation to...uh....

Temporary until these immature criminal children run out of options and the plandemic stops impacting their business. Its a tactical move for income, not a cause you stupid silly media, just like you are doing. Mark's not falling for you political censorship nonsense.

I hope they’re just lining up to punch him.

Ask him about the land he stealing from the native Hawaiians on Kauai.

Oh I bet he is going to meet.

gdtrble Why does anyone bother with facebook? It’s a first out of the traps social platform that tired and poor quality. (oh, and plays fast and loose with your privacy and online presence.)

how about more than 500 companies have kicked off an ad boycott intended to pressure Facebook into taking a stronger stand against zuck swiping land

Hate Speech = realDonaldTrump . MAGA

This is just more ammo for them to censor conservatives. Wtf is hate speech anyways

Going to Gitmo

DeleteFacebook Zuckerbergisawhitesupremacist

And we boycott those 500 companies...geez, I ain't buying nothing from nobody. I'm going to have to go full Amish

Problem is, many of these people define hate speech as “stuff I don’t agree with”...

He is married to an Asian woman right? Is she the definition of a submissive BIPOC? his son will never to his face be discriminated but trust he will be in private jokes amongst his elite white friends. zuckerbergisatraitor

F*ck facebook and Zuckerberg. I quit facebook almost 2 years ago, no regrets.

All people have to do is delete a stupid application on their phone. And this tool of the state department will crumble. DeleteFacebook

He may meet with them, possibly apologize and promise to come up with a plan to solve issues. FuckTheZuck never keeps his promises. We’ve all seen that before, right?

There is NO such thing as 'hate speech'. Free Speech is free speech - ask the Supreme Court.

I hope Mark Z who has no soul, or loyalty to our democracy, feels the BURN 🔥 🔥 🔥

boycottfacebook

Please shut down! Please shut down!

Boycott orchestrated by big media to define anything right of center as hate speech*

All in the name of killing free speach.

I don’t agree with my company joining. So unAmerican and attack on free speech. What defines hate speech? Time for regulation of tech companies and social media.

This is economic pressure to elim ads that qualify as hate speech. It will be interesting to know what dweebs will decide that. This will be like pressuring stores not to carry Ivanka Trump line because father had temerity to win Pres

When a business puts social issues above the interstate of their business they are doomed. I'd never buy stock in any company that didn't put my investment as a high priority. Smh

Means there now is more room for 500 more companies wanting to advertise.

Facebook is old news. Who still uses it?

How about they make it permanent and use all that ad money to pay their workers a better wage.

Allow all the hate speech. This is America

Who still uses it?

I hate the Associated Press.... AP Opinion of mine.

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The Facebook ad boycott could pay off for companies more than advertising on FacebookBoycotting Facebook Inc. may be more cost-effective in elevating brand names and appealing to socially-conscious consumers for advertisers who were already looking to shave millions in ad spending, experts told MarketWatch amid a high-profile protest of the social-media platform. Twitter is the same thing. They allow racist comments and hatred, but look the other way when its reported. Good in the short term... what happens when all the dust settles? Where will they advertise on TV or radio? I still can't believe that anyone still uses facebook
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Best Buy, Ford Join Over 150 Companies In Massive Facebook BoycottAn advertising boycott of Facebook called for by top civil rights groups continues to gather momentum Fantastic! It’s about time that the little twit Zuckerberg gets the message. Lies and hate speech hurts America and must be stopped! Great. Another good idea: DeleteFacebook What has Forbes done for anyone? It’s a magazine for rich whites. Let’s boycott Forbes too.
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Microsoft, Ford, Pepsi Join Facebook, Instagram Ad BoycottFord, Pepsi and Microsoft are the latest blue-chip companies to join the growing advertising boycott of Facebook and its subsidiary Instagram over its failure to deal with hate speech and misinformation on its platform About time. Divest and you may go to heaven Why, in this picture, does Mark look like he was built in a lab by lesser Marks? Fallen
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