a historian who became the Librarian of Congress, came up with a term: the “pseudo-event.” Among its traits: It is not spontaneous, but planned. It is created primarily for the purpose of being reproduced. And its success is measured in how widely it is reported, and in how many people watch it.
Those numbers shout one thing. For all of its focus on the athletes and their accomplishments, this event was made to be watched — and, what’s more, made to be watched by people who aren’t here in Tokyo.Robert Thompson,That was an emerging axiom in the late 20th century, and a more ubiquitous one today.
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