. The interaction sees the brands coming together to make striped tees, denim culottes, and a lightweight denim jumpsuit with pouf sleeves. It’s the voluminous denim shoulder that has Touitou reeling. “That pouf sleeve. I would never, ever,“When I first saw the design, I said, OK the interaction is about mixing personality and seeing where it’s going to go. So I did it. I think I’m going to like it when it’s worn on people,” he continues. “[Gwyneth’s] impact was in the softness.
It’s this furious, philosophical, and wholesome pursuit of perfection that has made Touitou a leader with an almost religious fanbase. Last year, when he collaborated with Justin Saunders’s brand, over a hundred people crammed into A.P.C.’s Mercer Street store in New York just to hear the two men speak; a conversation that played out more like an intellectual salon than a fashion chat. “That talk we did with Justin fueled me for 10 years,” Touitou says.
Does he anticipate these nouveau pouf sleeves and soft denim washes producing more A.P.C. converts? “I hope. I’m not going to sell out or change myself, so I hope they can get us,” he says. “But after all, we’re not Martians. We’re just independent, and we don’t do things under accepted formats.”
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