A new study finds that gender equality promotes passion.

A new study shows couples who reject traditional roles and embrace equality experience greater sexual desire.The discrepancy in sexual desire remains one of the most common yet complex issues treated by sex and relationship therapists. Couples often feel frustrated when their partner desires sex more or less frequently than they do. These frustrations create tension in other areas of the relationship, diminishing relationship satisfaction and increasing conflict within the dyad.

People who subscribe to traditional gender roles believe that it is men’s responsibility to provide financially for the family and women’s responsibility to raise children and maintain the household. Men tend to be the lead decision-makers, and women are expected to take on a more submissive role to their male partners.

The women in these cultures likely experience lower desire due to feelings of inequity and exhaustion from the burdens of household labor and childcare obligations. Furthermore, women who take on mothering roles to their partners often feel diminished sexual desire.

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