This venture, identified as a “social purpose platform” by the company, is known as Mission Every One. By 2025, the company plans to allocate $5 billion to partners, people, products and programs through Mission Every One. The framework of the program is constructed upon three “pillars of impact”—people, communities and planet.
According to Ng Cohen, much of the funding for Mission Every One will be supported by Macy’s Inc. itself. A portion will be sourced from its customers and colleague donations alongside corporate grants. Part of the funding going to the “people” pillar will support programs such as the Workshop at Macy’s, a commitment to resourcing women-owned and diverse businesses.
Even prior to this new venture, the company has offered a hand to businesses that represent diversity. The Workshop at Macy’s began in 2011, and in 2020, the company joined the Fifteen Percent Pledge, a non-profit organization that calls on major retailers to pledge about 15% of their shelf space to Black-businesses.
“From March 1 through March 31, Macy’s customers can directly impact and empower the next generation of women leaders through a charitable round-up campaign, where donations support Girls Inc.’s STEM and College & Career Readiness Programming,” said Ng Cohen.
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