A new documentary examines the unlikely rise and rare history of ‘International Male’

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Dallas resident Maureen Dalton Wolfe shares her own experience with a catalog that made a difference.

The magazine-style fashion catalog 'International Male' is the subject of a new documentary, 'All Man: The International Male Story.' Dallas creative Maureen Dalton Wolfe was an art director for the influential fashion catalog in the 1980s.

The very first issue of 'International Male' in the late '70s being brought to life. Careful sketching and planning was necessary in the analog age. When Burkard established a foothold, he did so, Wolfe says, by setting up both a corporate office and a store — which is where the woman from Dallas came in.

“I came in and started doing window displays in a store that was all gay men. I had worked on photo shoots in New York, so in San Diego, I felt like a misfit kid.” And, yes, at first, “I was miserable to be there. Utterly miserable. I wanted to be in New York or Paris, some big fashion capital.”, the team “adopted” her, making her feel “so loved and included,” going so far as to let her join them on outings to San Diego’s Black’s Beach, known widely for being a “nude” beach.

 

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