A Menswear Brand Made School-Shooting-Themed Sweatshirts

Bstroy’s “Sandy Hook” sweatshirt. Photo: bstroy.us/Instagram An Atlanta-based fashion label is facing intense backlash for debuting a controversial venture: a line of school-shooting-themed sweatshirts.

In an email statement to the Cut, designers Dieter Grams and Brick Owens outlined their intentions: “We wanted to make a comment on gun violence and the type of gun violence that needs preventative attention and what its origins are, while also empowering the survivors of tragedy through storytelling in the clothes.” While some Instagram users left comments applauding the brand’s commentary, a significantly larger number were quick to excoriate its execution.

Here’s how people close to actual victims of the aforementioned shootings felt: horrified. “A company is make light of our pain and other’s pain for fashion,” reads a tweet from the memorial page for Vicki Soto, a teacher who was killed at Sandy Hook. “Unbelievable.”

Omg!

Mass shootings by fatherless Democrats... Oh wait... only 27 of the last 28

“Dark humor is like food: not everyone gets it.” — Josef Stalin

rmcgrudiva Families of victims need to sue them into oblivion. Money and losing it are all they understand.

All they need is blood stains to make the sweatshirts more grotesque.

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