A Guide to Stay Conversations for Sales Rep Retention

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A stay conversation assesses the seller's intent to remain with the organization and improves their engagement 📈 Discover the options sales leaders have to help improve seller engagement from Gartner_Sales: GartnerSales CSO

An increasingly popular option is to integrate stay conversations into the existing sales management process.Stay conversations are semi-structured, one on-one conversations with sellers, led by their sales manager, their manager once removed or a member of HR. A stay conversation assesses the seller's intent to remain with the organization and improves their engagement.

Create more time and space to address retention issues within the manager's control or plan effectively for eventual turnover well ahead of a seller deciding to leave. Stay conversations require less HR and managerial effort because extensive training and bureaucratic processes are not necessary for a productive discussion. Thus, the only "cost" of a stay conversation is the manager and employee's time to have one, ensuring a high ROI in terms of turnover avoidance on relatively minimal time investment.

 

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