On August 24th, Starbucks released its seasonal Pumpkin Spice Latte, and Dunkin Donuts unveiled its pumpkin coffee beverages on August 18th. While many rolled their eyes, pumpkin enthusiasts, eager to embrace the taste of fall, rejoiced. Regardless of whether you’re on Team Pumpkin or not, we’ve been wondering, what’s with the pumpkin mania? I spoke with flavor scientist Marie Wright, who is the Chief Global Flavorist at ADM.
First off, what are some of the primary notes or flavors that make up what we recognize as “pumpkin spice?” It’s fairly basic as a spice blend. The base is cinnamon with clove, ginger, nutmeg, and sometimes allspice. You do see a lot of variations. Starbucks is probably the most established taste that people probably think of, which people think of as The pumpkin spice. Spices are known to be nostalgic and evocative.
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