A division of SoftBank has invested $1.6 billion into an e-commerce start-up's new ‘influencer platform’

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A SoftBank division has invested $1.6 billion into an e-commerce start-up's ‘influencer platform’

on Monday, will give SBM 19.9% of THG Ingenuity. It values THG Ingenuity at $6.3 billion, which is roughly what parent firm THGFormerly known as The Hut Group, THG owns several online beauty and nutrition brands such as Lookfantastic, Mankind, and Myprotein. It also sells its e-commerce software to companies including Unilever.

It added: "To effect the SBM investment, THG Ingenuity will be required to be a separate legal entity capable of receiving the investment and this process has already commenced." The investment will give Masayoshi Son's company, which has also invested in the likes of Uber, Slack and WeWork, roughly 10% of THG.

 

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