, the Louisville-based, female-led non-alcoholic drink company. “It’s our big, bold goal is to create a high-quality, truly delicious product line that allows people all over the world to order their favorite cocktail spiritless, or 'halfsies,' blending a spirit with a spiritless to cut the alcohol level and calories in half,” said Chitwood, the company’s CEO. “It enables you to have a premium experience at a bar that is highly customizable.
Because it’s made with grain-neutral spirits, Kentucky 74 can be made consistent with every batch, and the negligible alcohol content leaves it at the same ABV as kombucha. It's meant to be consumed in a cocktail, not necessarily sipped on its own like many traditional bourbons. With Spiritless’ products, people out at dinners, cocktail parties or events can switch to Kentucky 74 or cut their drinks’ alcohol level in half with it, allowing them to continue to drink with fewer consequences.
lmao.
Did somebody ask for it?
“The writing was on the wall that consumer habits were changing” What clues were you getting that made you think people wanted to drink whiskey without Alcohol
Good for you. Great idea!
That's like frying up some cardboard and calling it bacon
This could be good for those wanting to wean off alcohol. Gradually add more of this into a standard bourbon until it's nothing but the non-alcoholic version. I'll stick to the alcoholic version myself, but this is a good option for people.
Sounds gay
Figures 2020 would find a way to ruin bourbon too. 🤦♀️ My HOA will probably buy a case for our next soul crushing meeting.
PatGodwin
GF: 'just drink a soda, this is stupid, just stupid'
Pointless
wow
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