A beloved L.A. bakery's fight to survive the coronavirus reminds us to help out places we'd miss

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Diamond Bakery on L.A.'s Fairfax Ave. has survived a lot over 74 years. Loyal customers and a GoFundMe campaign hope to carry it through the pandemic.

Think of the one-of-a-kind, old-time stores and restaurants you would mourn if they suddenly disappeared — the waiters and waitresses who have served up your treasured taste memories for years, the shopkeepers you drive across town to see because they stock wonders you can find nowhere else.

Consider the story I’m about to tell you a plea to check in — before it’s too late, before you learn that what is irreplaceable is gone. In the cavernous kitchen behind the store, a starter that is believed to have been active for more than 100 years turns in an enormous mixer after it is fed its daily fresh flour.

Now an owner, he runs the bakery’s operations. His 25-year-old son Raymond is the company’s president. His son Alexis, 23, recently started working behind the counter. For years, survivors of World War II concentration camps, their camp numbers tattooed on their arms, worked the business alongside their children. No longer. But today’s Diamond remains a family affair.

 

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Twitter is trash.

Less Amazon, more local Shopping

Many businesses are teetering on the edge of bankruptcy due to government’s mismanagement of this pandemic. Entrepreneurs are at risk of losing their life’s work & income. Not only must consumers help, government has a responsibility to act to help these people & our economy.

The mayor doesn’t care about places like this.. he’d rather green light another developer to build Airbnb’s than maintain any sort of culture. ericgarcetti is worse than Trump.. and I hate Trump

WHAT IS YOUR CHOICE... MOB CHAOS ..... ANTIFA RUNNING YOUR STREETS... BLM RUNNING YOUR VOICE.... DEMS DICTATING YOUR EVERY MOVE.... OR DO YOU ALL WANT LAW AND ORDER BACK IN YOUR CITIES IT IS NOT THAT HARD... VOTE RED VOTE TRUMP.... LAW AND ORDER..😎🤓🧐

GO THANK YOUR DEMOCRATIC DICTATORS FOR THAT !!! time to VOTE RED ALL THE WAY AND GET YOUR FREEDOMS BACK !!!

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