Diva Forever star Gemma Collins shared a snap of her posing in a floral summer dress after her epic weight loss.
The GC posted the photo on the same day she revealed she was back to using SkinnyJab injections to lose weight - worth £250 a pop.
She also shared a message of body positivity and confidence, writing: "Look like a million quid, spend £22. Ladies, get yourselves down Tesco now, you can't go wrong! (Dress @fanddclothing)."
Some fans immediately expressed their glee at how good Gemma looked and that she didn't need expensive clothes to do it.
One wrote: "Love F&F. You look so good @gemmacollins1."
A second said: "It's the GC. She so fabulous."
This came after an earlier post in which Gemma explained she wanted to get serious about her health after a summer of holidays and treating herself.
The 38 year-old wrote: "All these fabulous holidays over the summer have meant I've been indulging in fantastic food, from all over the world!
"I mean, Greek food tastes better in Mykonos, right?"
She went on to say that she had a plan to beat the weight - SkinnyJab.
Gemma added: "But now it's time to reign all the excesses in and get healthy again and @skinnyjab are going to help do just that!"
She has lost over three stone recently, and praised the jabs for their effectiveness to The Sunday People : "I went on the jabs and that has been really good for me.
"You get injected basically and it curbs your appetite as well so it is handy when you are busy and on the road.
"I definitely feel much better since losing weight and I have got more energy and stuff. When you eat rubbish food, you feel rubbish and when you eat healthily, you feel great."
Many fans weren't so excited to hear the GC sing the jabs' praises again.
One wrote honestly: "Gem, you are a beautiful lady and you have the ability to influence others.
"I'm not sure encouraging others to inject themselves with something to lose weight is the way to go?"
Another said: "Well done on your weight loss. Shame you have to promote gimmicks like this. Eating less than you burn with lots of veg and protein is the only sustainable way to lose weight LONG TERM."