One of the most highly referenced romantic comedies of the early 2000s is getting a TV show reboot. Per E! News, a modern revival of How to Lose a Guy in 10 Days, which Kate Hudson and Matthew McConaughey famously led in 2003, is in development at the upcoming mobile-based streaming platform, Quibi.
Not much is known about the forthcoming project, but it will be written by Guy Branum. He's previously written on shows like The Mindy Project and Awkward.
Branum tweeted about the news on Thursday, assuring fans that he would be faithful to the guilty pleasure–worthy source material. "We were all certain you could not make a good romantic comedy anymore because print media is dead and RomCom ladies have to work at magazines, but against the tides of history, Quibi & Paramount have agreed to let me re-write "How To Lose A Guy In 10 Days"," he wrote. He replied to his original tweet with a gif of McConaughey in the movie, adding, "I will be observing and consulting numerous photos of shirtless Matthew McConaughey to properly research this task."
If you've been living under a rom-com rock, the original movie followed Composure columnist Andie Anderson (Hudson) and ad exec Benjamin Barry (McConaughey) as they each wager their own games of the heart. Ben is attempting to get a woman to fall in love with him in the allotted timespan, while Andie's mission is to lose him.
The movie's pop culture contributions included the term "frost yourself" and the "love fern." What will the TV show bring?
