When it comes to harnessing the selling power of influencers, no one has done it quite as expansively—or successfully—as Amazon with. The program is all about partnering with a tastemaker and letting them curate a tight capsule that conveys their individual style in a few key pieces. By making it shoppable, and getting the influencer’s input, they’re making it not only possible—but also easy—to get the same vibe or aesthetic.
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