$6M in NBA grants go to Black-owned businesses and youth-focused groups

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$6 million in grants from the NBA Foundation split among 22 organizations that focus on creating jobs and driving economic empowerment for Black youth and business owners.

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After deciding to pitch ideas for businesses to one another, they threw their cash in a pot and voted for the winning idea by placing marbles in coffee mugs.

“This is a situation where the NBA is putting its money where its mouth is,” said Bell, whose company funds and assists businesses owned by Black women that have generated under $1 million. “That moment that the Bucks decided not to play was an inflection point that really had us thinking internally, ‘What is it that we can do over time to really contribute to a new opportunity for young people?’ And the NBA Foundation was born out of those discussions.”

Shawn Wilson, the president and CEO of the Boys and Girls Clubs of Southeastern Michigan, said he was excited to be among the grant recipients of this second round of awards. But said he was equally excited that the NBA Foundation has been intentional in its mission. The NBA Foundation is going to see"a strong return on investment. When you’re investing in skill-building, when you’re investing in workforce development, entrepreneurship development, when you’re investing in those areas, you see a generational” return on investment, Wilson said.

Hidden Genius Project, which has partnered with the Golden State Warriors and Detroit Pistons of the NBA, served up to 2,300 “active scholars” a year before the pandemic and more than 1,000 last year.

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