finally. But what does it all mean for the average consumer? Shopping sustainably not only requires money — it takes time to thoroughly research each product: where it came from, how it was made, etc. This can be a deterrent for even the most well-intentioned fashionista..
Founded in Australia by Sandra Capponi and Gordon Renouf in 2015, the app makes it super easy to determine whether a brand is ethical — and finds substitutes if it isn't. The company is redefining what sustainable fashion means as a whole, focusing largely on environmental impact, labor rights, and animal protection. And it's got celebrity support, too, from
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